If you've been following along for a while, you’ve heard me say this before but, when you’re thinking of how you can turn your expertise into a profitable business, one of the fastest methods is to write and publish a book. This book should be published in both digital and print formats and have enough content in it to establish you as an expert, gain credibility, and become a thought leader in your niche. Hard to beat right? But if you’re on the fence or you just don’t think you know enough to bother, let’s talk about all the reasons you should just go for it.
A book can help others see you as a thought leader because you can put your thoughts down on paper. When you offer people a print book as the foundation of your business, people (especially your audience and your competition) are truly impressed by it and tend to think more about you due to your ability to follow through on your work.
There is something about putting your words down on paper that solidifies your expert status. This can be built by blogging, publishing articles, and other methods too, but having a book published offers a real product that you can point to that happened as a direct result of you documenting your knowledge.
It takes work to put a book together, and no one is going to care if you hired a ghostwriter, hired many editors, or hired someone to design the cover graphics – everyone knows this is part of publishing a book in today’s world. Even the idea that you can coordinate all of that is going to make you seem like you know what you’re doing.
The best thing about a book is that it can become the basis of many other products and services from courses, to information products, to workshops, and coaching experiences for your audience. This book can be the very beginning of your six-figure coaching system. It can also spin off many other profitable ideas all from one book.
It’s easier to promote a book than yourself sometimes. When you’re promoting and talking about the book, you will, of course, mention yourself, but you’ll be talking about yourself in terms of how you help others via the book’s contents. It’s also easier to promote a book because people are used to interviewing authors, so you’ll be more likely to get local TV time, radio time, and popular podcast interviews.
While it is time-consuming to write a book, you are indeed already an expert at something. You have experienced something, overcome something, accomplished something, and it’s all the basis for the business you want to start. All you have to do is write it down, pay someone to edit it, and then start promoting.
While writing a book can seem intimidating, the truth is, if you are really an expert in your field, (even if you’re only one step up in knowledge from your audience) the fact that you could compile it together into a book for consumption by the public is impressive. The act will establish you as a holder of knowledge and experience in your niche for years to come.
That’s all for today but I do hope you found some inspiration. What do you think? Are you going to try your hand at publishing a book? What problem will you solve? I want to hear all about it so be sure to join the conversation over in the Facebook group. You can find the link for that along with loads of other great resources in my show notes.
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