How many times have you heard that it takes hard work to be successful? This is true I guess. But hard work alone is not enough. When it comes to business, you also need to be strategic and build dependable systems. But it doesn't end there. You'll need to continually tweak and optimize those systems to ensure that you’re making the most of your time. So here are five ways to fine-tune your systems to ensure that you’re working smarter rather than harder as you grow your cannabis business.
This is a rule in marketing (also called the Pareto Principle) that suggests that 80 percent of your results come from 20 percent of your efforts. To figure out what that 20% consists of, it’s imperative to look at your numbers to find out what is working, what is not working in your business, and adjust how you spend your time accordingly. This leads me to point two…
To know your numbers you’re going to need to get comfortable reading and understanding your analytics. Once you are, ensure that you check them before, during, and after any campaigns or launches. If you have a system in place for checking your analytics regularly, you won’t skip this part and you’ll master the 80/20 rule by default.
Part of investigating your niche is knowing what a good return on investment is for various types of marketing efforts. If a sales page in your niche normally covers 4 percent of visitors but yours is only at 2 percent, then you know you can do some tweaking and improving to make it better. You’ll want to have an idea of opt-in and referral rates for each one of your products.
Many things in your business can be automated, and as you can afford the technology, you should set up all the automation that you can. For example, don’t forget to add autoresponder messaging for every single product and freebie you promote. But you can also automate portions of your customer service, testimonial collection, product delivery, subscription payments, content creation, and more if you put in a little extra work upfront.
As the CEO of your business, you cannot do everything yourself forever. Nor should you. Other people have expertise that will better serve you and your audience. For example, outsourcing customer service can go far in improving customer retention because a customer service professional can help you ensure that your customers get the best treatment without the additional emotion you might bring to the table.
Using the metrics that you have tracked to improve your systems is essential to the success of your business. Once you get the branding straight and know the messages you want to send, working on setting up systems and automation along with helpers will do more for you than almost any other task in your business.
That’s all for today but I do hope you found some inspiration. What do you think? How are you going to tweak and improve upon your current systems? I want to hear all about it so be sure to join the conversation over in the Facebook group. You can find the link for that along with loads of other great resources in my show notes.
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