Leverage Your Cannabis Expertise Through Interviews And Articles
Today I wanted to talk about a question that I get a lot from my followers and that is “how do I score interview opportunities?”
Here’s the thing, if you want to get interviews, it’s important to understand what prompts someone to want to interview others in the first place. If people believe you’re an expert, they will want to interview you both locally and nationally. However, you need to put a plan in place to get this to happen. Don’t expect it to happen all by itself. So here are 7 steps you can follow to get more interviews so that you can leverage your cannabis expertise and for higher visibility and income.
1) Develop and Create Your Cornerstone Content
One of the first things you can do now to establish your expertise is to work on the cornerstone content for your website. This is the evergreen content that improves SEO, informs your audience, and consists of the most important content on your website. All this content needs to work together to give a good overview of what you do, who you do it for, as well as why and how you do it. Bonus points if you are truly strategic about it. If you tuned into episode 25 about building passive income with cannabis education products you already know that you need to be creating loads and loads of problem awareness content that will draw in your ideal client. But this really works double-time too. Anyone who is in a position to interview you will be able to recognize that strategy which will earn you some expertise bonus points.
2) Turn Your Cornerstone Content into a Book to Publish
I’ve said it before, and I will say it a thousand times again. Once you have your cornerstone content, you can now work on publishing a book. This is a HUGELY helpful tool for establishing niche credibility. Choose one problem and one solution to expand on. You can use your own content in your own book, even if it was on a blog post previously. Just expand on it and make it clearer for the book and further marketing.
3) Get Published on Popular Niche Blogs & Sites
Use the cornerstone content and now the book as the basis to get published on other sites, especially bigger, more popular sites that get a lot of traffic. When you can show your byline is appearing on well-regarded authority websites, it will make people more likely to want to interview you.
4) Become a Local Resource Regarding Your Niche
In your local area, there are radio shows, TV shows, bloggers, and even podcasts that need a resource with your expertise. Anyone who writes about, talks about, or likes to inform others about your niche and topic is probably opened to talking to you if you have proof of your expertise - such as your book and your content appearing on popular sites and publications.
5) Write Letters to the Editor
This is an effective way to let the media know about you by merely responding to content published by the media. For example, if you’re a CBD fitness expert and an issue with selling CBD tinctures as a nutritional supplement at gyms comes up locally, you should speak to it through a letter.
6) Comment on Popular Blog Posts with Your Ideas
Likewise, when you see a blog post that you agree with or even disagree with, make an intelligent comment with facts to show your expertise. A well-thought-out comment can also become the basis for a response blog post in which you can call out the author and get even more attention.
Another great tool here is Quora. This is a Q&A website where people ask questions and anyone on the internet can answer. So make it a habit to show up there with very thorough and helpful responses. Don’t push your products and services here. But you can link to any relevant blog posts. This is a great way to catch the eye of journalists and reporters who frequent Qura looking for popular topics to write about.
7) Promote Everything That You Do
When you publish, are interviewed, or otherwise mentioned, you need to keep track of it and talk about it too. Set up an alert on Google to track anytime your name, brand, or product type is mentioned so that you can be part of the discussions and get your name and expertise out there to the public.
When you get media attention, it’s important to capitalize on it at the time it happens. Publicize all your content in every way that you can. Create a media center on your site that helps anyone who wants to interview you know how to schedule it. Then, if you are scheduled for an interview, tell your audience at the time you find out before you are interviewed, and right before, so they don’t miss it out. If your quotes show up in print, record it, and use it on your site and in other promotions. Media attention garners more media attention, so take advantage of it the moment it happens.
That’s all for today but I do hope you found some inspiration. What do you think? Are you ready to try to score an interview or guest article? Which of these tactics will you use? I want to hear all about it so be sure to join the conversation over in the Facebook group. You can find the link for that along with loads of other great resources in my show notes.
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