One of the best ways to create buzz, generate more content, and soothe the fear of buying in those who are newer to your offers is to get more testimonials and to expand your social proof.
Social proof is a concept that you need to prove to your newer audience members that you are someone with knowledge, experience, and authority in your niche. It is signaled by how many people follow you, how many people share your content, and how many people are generally willing to say good things about you and your business.
You can encourage social proof by tapping into your current customers to ask for testimonials or incentivizing them to spread the word. But it can get a little tedious (and frankly, it can feel a little thirsty) to hit your clients up for reviews all the time. So today, let’s look at 5 ways to make this whole process seamless.
The first thing you really want to do is try to get new people on your list and once they do opt-in, you need t find new ways to make sure they stay there. Your current customers should already be on your list, but it’s important that they are categorized into their own segments. So your mailing list will, at minimum be split into two pools. People who have bought something from you and people who haven’t. Segmenting that list even further based on the products they’ve bought from you is even better. This list will be used to generate more testimonials.
Every time you create a product or freebie, set up the autoresponder for that product or freebie to generate a request for feedback and testimonial after they’ve had enough time to use the product and solve their problems. So this is part of a series of other emails that incentivize them to use your solution. You invite them to take advantage of the product, provide tips, tricks, and support along the way, and then ask them to leave a review or testimonial after they have had plenty of time to check it all out.
When people do respond to your ask for a testimonial, you’ll want to cross-promote what they say on your site and on social media. A good practice is to add the new testimonial to your website, create a blog post about their story, ask them for an interview to get some video if appropriate, and make a big deal about it. Every. Single. Time. This does two things for you, obviously, it’s going to generate some buzz ad build your authority. But people love an opportunity to be featured. If you always feature clients who leave a review on your website, blog, podcast, social media, and wherever else you hand out online, they will be more likely to submit a testimonial for the added boost to their own ego and free marketing.
If someone gives you a compliment without you asking for it, always ask them if it’s okay if you quote them. If you have requested, and they complied, call them out on social media for being so lovely. Screenshot what they said, add a picture of them if you can, link to their site, and be happy about it. Most people will be thrilled to be noticed. As a bonus tip here, I always try to leave a voice message via IG or FB DM to say thank you and let them know that I tagged them in my latest post. They are always so blown away that I contacted them myself and it adds a really nice personal touch.
Another way to get more testimonials and buzz about your offers is to incentive your customers to promote you more. Host a “What You Love About me” contest. Substitute “me” with your product that you want them to review, refer to, and provide a testimonial for. The contest can be something like a 30-second video explaining why you love the product. They should add a branded hashtag to the post, and the post that gets the most likes is the winner. There are loads of little contests like this you can try so consider doing something like this at least once or twice a year to generate buzz.
And my last tip here is not to want to implement these in your business. It’s never too early to start collecting social proof. You’ll want to get the info set up in your autoresponder for every single product or freebie you create. Testimonials and user-generated content are your number one tool to dispel fear and boost your niche credibility. Plus, it feels pretty darn good to know that you’re really helping people.
That’s all for today but I do hope you found some inspiration. What do you think? Are you going to create a system to collect testimonials in your business? How will you go about it exactly? I want to hear all about it so be sure to join the conversation over in the Facebook group. You can find the link for that along with loads of other great resources in my show notes.
SAY HI ON SOCIAL: