One of the most popular and profitable ways to monetize your cannabis expertise is through coaching programs. A coach assists and guides individuals or groups of people through the process of solving one specific problem at a time. They might offer more than one program, but usually, it’s revolving around the same target audience and their problems.
But as we talked about in previous episodes, the main drawback to coaching is that, at least with 1:1 coaching programs, it requires that you trade your time for money which dramatically limits your earning power. Luckily, there are numerous ways to start a coaching program that requires less time and effort. That being said, setting up a one-on-one coaching practice is a little faster but finding clients is a little harder. So a good middle ground here is to start with group coaching and work your way up to one-on-one coaching which you can charge much more for once you have some awesome testimonials to work with.
If you are thinking about offering coaching services, here’s an idea of what the process is going to look like at a glance.
To get started with group coaching fast, you need to figure out the problem you want to solve in the group setting. You can then create the program yourself, or you can purchase a ready-made option by buying private label rights content. PLR is an excellent way to get started because you can find and adapt any “How To” book into a course that you can use in your group coaching program. There are thousands of done-for-you coaching packages out there for everything from women’s health to nutrition. Think of them as a sort of rough draft. You will definitely need to re-write them to put your own unique spin on things. Weave your cannabis content throughout and add additional lessons or modules to truly make it your own. And, this is super important so listen up, you will need to double and triple-check any facts or claims that are made and back them up with peer-reviewed scientific evidence.
Once you have found the content you’ll use, get very familiar with it. If you did not create it, you’ll need to learn it yourself and make loads of tweaks first. Once you’re satisfied it’s time to actually create the product using a membership site software like Aweber.com or Kajabi.com, or even setting up a Facebook group to use to deliver the program can work for you. The main thing is that you need a way for your customers to sign in and do the work without you having to lift a finger.
So the next step is to set up your automation. Create your autoresponders, scheduled posts, and any information you want to drip to the group that you are going to work with depending on the software you’re using to automate your system. The more you automate, the less work you’ll have to do for group coaching to work out for you and your clients. The beauty of buying a PLR product that you can use for your group coaching program the first time is that it’s going to give you more ideas for you to create your own signature program later.
So now you have your product, it’s fully customized and it resonates with your brand and your clients. It’s uploaded to your software or, at the very least, you’re all set up in a private Facebook Group. And you’ve set up all of the automation you’re going to need to guide your students from start to finish so you have a sales page, checkout page, and email autoresponder. So you’re good to go. All that’s left to do is add your personal touch.
But you need to strike a balance here. To limit the amount of time you need to spend hands-on, you’ll want to minimize your face time but maximize your personality. Remember that this is an automated coaching product so you’re going to have clients at all levels of the program. Some will be in the beginning; some will be finishing up. That’s perfectly fine.
But you’ll want to offer some form of face time via video or webinar a few times during the program to add value and let them get to know you. This is key because, when they’re done, you can then start inviting them to your higher-priced, even more effective one-on-one coaching program or higher-level in-person group event. So consider offering a weekly or monthly live Q&A session to build community. This is an excellent way to show up for your audience without having to spend too much time away from more profitable work.
And as a bonus pro tip here, If you’ve written an E-book to showcase your expertise, consider how you can use that book as the basis for your group coaching and one-on-one coaching programs. The more ways you can repurpose content you buy, create, or pay to have made, the more value you’re giving and getting, the more it’ll improve your bottom line.
So there you have it, a 500-yard overview of how to build your first cannabis health coaching product. Not too bad right? It can be surprisingly easy if you plan it outright. Are you planning to create a cannabis health coaching product? Let’s talk about it in the Cannabis Business Made Easy Facebook group. You can find the link to join me in the show notes.
JOIN THE FB COMMUNITY:
A safe place to share your fails and wins with fellow canna-business owners
OPEN THE ONLINE CANNA-BUSINESS TOOLBOX:
All the resources you could ever need to start and grow your cannabis business https://www.theelevatedadvocate.com/The-Online-Cannabis-Business-Toolbox
VISIT THE TRELLO TEMPLATE SHOPPE:
Done-for-you project management templates for online cannapreneurs
PIN ME FOR LATER: