Once your online cannabis business starts to gain traction, it’s time to start thinking about how you’re going to remain relevant long term. One way to ensure that your business has a long life, and that you gain legendary status with your audience, is to anticipate their next steps.
Of course, this is not a requirement. You can choose to always stay the “cannabis sleep expert” if that's your passion. Or you can grow with your audience by moving on to new things along with them. Cannabis or sleep is just the start, next is cannabis and meditation, relaxation techniques, and stress relief. The cool thing about this idea is that you only need to stay one or two steps ahead of your audience to be a respected, authoritative person in their lives.
This is one of the most amazing things about having an online business. You can start off teaching people how to host cannabis craft nights and, a year from now, you may realize that your audience is wondering how to set up an Etsy shop to sell what they create. So you start teaching that. But the truth is, you only need to be slightly ahead of your audience for this type of business to work.
The remarkable thing is, it’s not hard to figure out what your audience wants from you once they trust you because they’ll tell you if you are listening. For example, if you have a Facebook group related to your eBook - How to Get Started With CBD Drop Shipping - once your audience learns that, they’re going to start asking questions that you realize are about the “next thing.”
Now you can move on to what’s next, like how to create an irresistible brand for your drop-shipping product line. In a way, you’re just moving up with your audience by teaching them the next thing you felt like you needed to learn in your own business. This is true if you are also part of your ideal target audience and in fact, tends to work well for most online business owners that started out because they were solving their own problem and then decided to make a business around helping other people with the solution they found or created themselves.
If this is you, once you have your first product selling well, keep an ear to the ground with your audience to learn about the other things they are concerned about that is related to your skillset and the first product you created. What’s the natural progression for what you offer? If you offer info products about being juicing cannabis leaves, maybe a segment of that audience is interested in a raw food meal plan, and you can offer info about that too.
The trick with this is not to jump on everything that’s next right now. Start with the beginning, stay with the beginning until your audience starts asking the questions that signify that they are ready for what’s next. Depending on your audience, that may never happen. For example, if you teach people how to start an extraction business, you may always be teaching people how to do that and not open a dispensary even if that is something your audience is interested in because it doesn’t fit with your skillset.
Growing with your audience is a great way to grow your audience, your income, and your reach. However, it’s imperative to ensure that the next thing is truly next and not outside of your niche so that it does not confuse your target audience.
That’s all for today but I do hope you found some inspiration. What do you think? How are you going to evolve and grow with your clients? I want to hear all about it so be sure to join the conversation over in the Facebook group. You can find the link for that along with loads of other great resources in my show notes.
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